We are “MAD”

mms advertising

• Mobile Advertising Delivery or “MAD” is a revolutionary new mobile marketing platform
  
  
• We have the ability to deliver a short advert direct to a consumer’s mobile phone
  
  
• This new way of advertising is a two-way mobile media as opposed to current one-way media like TV, radio and newspapers
  
  
• Consumers can respond to adverts sent by MMS immediately via their mobile phone
  
  
• The immediacy of responsiveness in this two-way media can be accurately measured and targeted
  
  
• This brand new territory in advertising will transform mobile advertising as it stands today

Current Mobile Marketing

• Current mobile advertising is dominated by SMS advertising
  
  
• SMS advertising currently accounts for over 90% of the mobile marketing revenues generated worldwide
  
  
• MMS is a media rich version of SMS
  
  
• Response rates to SMS marketing are reported to be as high as 41% in some territories
  
  
• Other forms of mobile advertising consist of Mobile Web Banner or Mobile Web Poster ads which are accessed on the mobile via internet WAP sites
  
  
• Current MMS advertising involves advertising within mobile games and mobile videos but not as stand alone free MMS messages
  
  
• Mobile phones outnumber TV sets by over 2 to 1, internet users by nearly 3 to 1, and the total laptop and desktop PC population by over 4 to 1.
  

(Source: Visiongain 2008)

Direct advertising using MMS

• MMS is a telecommunications standard for delivering media content and its free for the consumer
  
  
• This media content can be delivered as an audio clip, image, animation or video clip and can now be up to 300kb in file size
  
  
• This is embedded within the MMS message and is played back instantly, without the need to link to an external web or WAP site
  
  
• The majority of handsets developed since 2003 with a colour screen can receive MMS messages when enabled with their service provider
  
  
• Most handsets developed since 2006 now have built in MMS capability
  
  
• MMS advertising therefore gives us access to a huge proportion of the ever growing mobile demographic especially in the key 16-24 youth market

Why You Need To Go “MAD”

• With the continuing gloomy economic climate MAD is in a unique position to deliver highly targeted, highly personal and highly measurable advertising to users who are increasingly able to block out traditional media
  
  
• MAD is perfect for clients who hold a customer database and can directly target consumers who have ‘signed up’ to receive their promotions and offers
  
  
• In territories where there are no stringent data protection laws MAD has the freedom to target mobile consumers with rich, exciting and interactive MMS messages
  
  

"MAD” is...

• A new way of advertising on the mobile phone which can be specifically targeted and measured
  
  
• Engaging - the consumer’s attention will be immediately grabbed
  
  
• Personal - the mobile phone is the most direct marketing platform currently available
  
  
• Completely free for the consumer
  
  
• Perfect for keeping current customers informed about new products and promotions
  
  
• Reaching interested and relevant customers
  
  
• The future of mobile advertising
  
  

  MMS advertising - let's go "MAD"